FREQUENTLY ASKED QUESTIONS

PACKAGES

I have selected and paid for my package online, what happens next?

We send you a form to collect all the relevant information and then get in touch with you to run through your requirements – once finalized, we start the work.

Is it possible to speak to you before I finalize my package online?

Of course. Just drop us a mail through the contact form provided and we will be in touch as soon as we can to help you select the best solution for your requirements.

Speaking to your experts – are these only calls, or can they also be a face-to-face meeting?

These calls can be telephonic, via online video applications and or face-to-face if you are in a location close enough to our experts.

Are your prices fixed?

Other than our specially formulated packages, the prices reflected on our site and in our pricing calculator are all base prices. Once you have selected what you need, we will call you to finalise details and pricing.

In which locations do you offer your services?

We are a global platform offering our services across the world.

BUILD YOUR PROFILE

How do you help me build my profile?

Once you have selected a package on Thorntree and Walker, we set up your DIGITAL profile for you on our platform. Have a look at some of our artists’ profiles here. Your profile will be used to showcase your latest tracks, merchandise and more.

Is that all you can do?

No, we can actually help you with a whole lot more, like:

  • Developing your logo
  • Setting up your social media channels
What about recording my music, can you help me get that done?

For sure, we can help you record a track or album – managing it from start to finish.
Another service we offer is album cover design and a tailored promotional plan for you.

Can I talk to anyone to get advice on how to go about building my profile?

Yes, we have various experts to choose from, simply select your preferred expert and the length of the consult. Consultations may be in-person (location dependent) or online at a mutually convenient time.

GROW YOUR BRAND

How do I take my brand to the next level?

The Thorntree and Walker team have worked with some of the world’s leading individuals, brands and products. This experience differentiates Thorntree and Walker to deliver world-class brand growth which stands out from the crowd. We can help you take your brand to the next level with some quick win solutions or through a fully integrated brand strategy.

How do you help me grow my brand?

We can help across many areas to grow your brand, such as helping you:

  • Develop a CUSTOMIZED WEBSITE – Create an impressive online presence, with all the tools needed to best represent your brand.
  • HIRE A MANAGER – Get an experienced manager to help direct your career, meet your goals and co-ordinate your schedule.
  • CREATE AND MARKET AN EVENT – Set up an online event to promote your gigs, book tickets and engage your fans.
  • HIRE A PR AGENT – Make sure you have the right PR people by your side to get your featured in the right places.
  • ENGAGE YOUR FANS – Engage your fans through social media, promotions, creative advertising and video, all of which we can help create and distribute through a promotional strategy, just for you.

COMMERCIALIZE YOUR MUSIC

How can Thorntree and Walker help me commercialize my music?

We can help you in the following ways:

  • LICENSE YOUR MUSIC – License your songs for commercial use or for royalty-free use – check out our store here.
  • GET LEGAL ADVICE & TEMPLATES – Make sure your tracks are properly protected and licensed under the relevant copyright laws.
  • DISTRIBUTE YOUR MUSIC – Get your tracks distributed onto all the major music platforms.
  • SELL YOUR MERCHANDISE – Take advantage of your brand and sell your merch through our fully enabled eCommerce store – check it out here.
Can you tell me more about how you can help me sell my tracks?

We can load your tracks into our royalty-free track library and sell them under one of our existing royalty-free licenses. You can read the licenses here:

  • Standard License – Use in one end product, free or commercial. Most web uses. 10,000 copy limit for a downloaded or physical end product. No broadcast use. The total price includes the item price and a buyer fee. Read more here – Standard License
    Broadcast License – Use in one end product, free or commercial. Most web uses. 10,000 copy limit for a downloaded or physical end product. Plus up to 1 million broadcast audiences. The total price includes the item price and a buyer fee. Read more here – Broadcast License
  • Mass Reproduction License – Use in one end product, free or commercial. Most web uses. Up to 1 million broadcast audience. Plus unlimited copies of a downloaded or physical end product. The total price includes the item price and a buyer fee. Read more here – Mass Reproduction License
  • Broadcast 10million – Use in one end product, free or commercial. Most web uses. Unlimited copies of a downloaded or physical end product. Plus a broadcast audience of up to 10 million. The total price includes the item price and a buyer fee. Read more here – Broadcast 10million
  • Broadcast and Film – Use in one end product, free or commercial. Most web uses. Unlimited copies of a downloaded or physical end product. Plus an unlimited broadcast audience, or a theatrically released film. The total price includes the item price and a buyer fee. Read more here – Broadcast and Film
May I set my own price for my tracks?

Yes, you can set your own price for your tracks per licence or offer only select licences.

Do I have to finalize pricing or may I place my tracks on Thorntree and Walker and then negotiate a price with the potential buyers?

On our royalty free track library you have to have a price for your tracks and Thorntree and Walker does not collect royalties on your behalf. However, you can load your track into our ORIGINAL TRACK catalogue where each track will be negotiated between artists and buyers.

Do I have to negotiate the price on original tracks with the buyer?
  • You can, or your agent or manager. But we can also do this on your behalf should you not have an agent or manager.
How much do I make from the sale of my tracks on Thorntree and Walker?

Whether royalty free or a specifically negotiated deal, you make 70% when going through Thorntree and Walker. Should you have an agent or manager, we would suggest clearing any tracks you place on Thorntree and Walker with them so as not to incur double agent costs or the like.

So what happens if I already have an agent or manager doing this for me?

If you have an exclusive agreement with your agent or manager, we would suggest not loading any tracks onto Thorntree and Walker. If you have a different agreement with your agent and manager, then you could apply your terms with them after you receive your 70% from Thorntree and Walker.

What is your PAYMENT PROCESS?
  • We will pay your earnings, in line with the specific terms and conditions of each individually negotiated contract and or on the sales of any of your royalty free tracks, into your preferred PayPal account as provided to us.
  • Should you not have a PayPal account, any transfer costs associated with another transfer method would be deducted before transfer or will be for your account and stipulated at the time of transfer.
  • Payments will be made in accordance with the predetermined payment structure relating to the terms and conditions and payment terms of each client contract within 30 days of the month of receipt of such payment from the client – for example, if there was a payment in the beginning of a particular month, payment would be made by the end of the following month.
Will you promote my tracks?

Yes. If you have specifically subscribed to a packaged or ordered paid for promotional work then this will be specific to your tracks. However, we run monthly promotions and from time to time your track/s might be selected to feature in these promotions across our digital platforms and or direct to potential customers.

SELLING MERCHANDISE

How can Thorntree and Walker help me with my merchandise?

We can help you in the following ways:

  • Designs for your merchandise
  • Set up and manage a merchandise store for you on Thorntree and Walker using our fulfillment centers and product sources
  • Help you develop a strategy and positioning for your merchandise
  • Help you promote your merchandise.
How much do I make selling my merchandise through your store?

You make 70% of the profit after the relevant taxes and cost of the products.

How do you deliver my merchandise to customers?

We use various recognized fulfilment centres around the world to handle production and delivery.

How much will it cost me to sell my merchandise through your store?

Other than design costs, if you are a participating artists on the Thorntree and Walker platform you can sell your merchandise for free, relative to the package you signed up for.

What is your PAYMENT PROCESS?
  • We will pay your earnings, in line with the specific terms and conditions of each individually negotiated contract and or on the sales of any of your merchandise, into your preferred PayPal account as provided to us.
  • Should you not have a PayPal account, any transfer costs associated with another transfer method would be deducted before transfer or will be for your account and stipulated at the time of transfer.
  • Payments will be made in accordance with the predetermined payment structure relating to the terms and conditions and payment terms of each client contract or sale within 30 days of the month of receipt of such payment from – for example, if there was a payment in the beginning of a particular month, payment would be made by the end of the following month.
Will you promote my merchandise?

Yes. If you have specifically subscribed to a package or paid for promotional work then this will be included. However, we run monthly promotions and from time to time your merchandise might be selected to feature in these promotions across our digital platforms and or direct to potential customers.

USING OUR STOCK MUSIC

Can I use music or sound effects in paid/commercial end products?

Yes, all of our Music Licenses and SFX Licenses can be used with both free or paid end products. Unlike the Regular and Extended Licenses, they do not differentiate between non-commercial/commercial uses. Please note the Music Licenses, may have other limitations on reproductions or broadcast audience, depending on which option you choose.

Are "Logos & Idents" and "Source Files" considered "Music" items even though they are not actually in the "Music" category?

Yes, these are all considered to be music by nature. You will know an item is a music item as it will have only the Music License options available on the item purchase page.

Are "Sound Effects" included under the Music Licenses?

No. Sound Effects are not considered to be music, and have their own SFX Licenses for single or multi-use. Where the following FAQs refer only to music or Music Licenses, they do not apply to sound effect items.

Can I use sound effects in multiple end products? What about music?

Our SFX License has both a single use and multi-use option. Purchasing the multi-use option allows use of the sound effects item in an unlimited number of end products.

Your licenses prevent the use of items as logos. What about audio logos?

Yes, you can use audio logo items as “sound” logos. Keep in mind that the audio logo is still a stock item and therefore can be used by other people, and you still however cannot claim trademark or service mark rights on the audio content.

Can I use an Thorntree and Walker track in a stand-alone music track? What about sound effects?

You may not use music in stand-alone music tracks, but you could use sound effects in a music track.
Example: You can’t add lyrics to an audio track and sell it on iTunes

Can I use music in an audio-only end product such as a podcast, audiobook, or guided meditation?

Yes, as long as the audio-only end product is larger in scope and different in nature than the music itself. As a rule of thumb, the music alone must not comprise the primary value of the end product, and should have speech overlayed and interspersed throughout. You can never distribute the music track as-is or with superficial modifications.
Example: You can use a relaxing music background to underscore your guided meditation voiceover recordings, and sell a CD of this to your spa customers.

What do the Music Licenses mean by "most web uses"

Most web uses includes general online and streaming-only purposes, such as using the item in an end product uploaded to YouTube/Vimeo, displayed on your website, as part of a browser-based game, etc.
It does not include things like online Broadcast (internet TV, internet radio, etc) or use in “on-demand”, “customize your own product” web applications and services.

Can I use music from Thorntree and Walker on YouTube? Why have I received a "matched third party content" copyright notice via YouTube about Thorntree and Walker music used on my YouTube video?

Yes, you can absolutely use licensed Thorntree and Walker music in your YouTube video.

YouTube takes copyright infringement seriously, and its Content ID audio detection system will occasionally display a copyright notice on videos using licensed Thorntree and Walker music. This typically isn’t a bad thing, it simply means YouTube has found some material in your video that’s owned by someone else. To clear this notice, you simply need to let YouTube know that you have licensed the music and have the rights to use it.

For more information and help on clearing a copyright notice please see our Help Center article Buyers Guide to YouTube Content ID & Copyright Notices.

If I make a clip for YouTube using music from Thorntree and Walker, can I monetize the clip by allowing ads?

Yes. All of our Music Licenses allow use for both commercial and non-commercial purposes.

What is the difference between limitations on copies, downloads, audience size, views and impressions?

Copies and downloads apply when an end product is distributed to an end user and they retain ownership of the end product in physical or digital form (e.g. a DVD, app, video game, or audiobook). The number of copies/downloads of the end product you are allowed to distribute may be limited depending on the Music License you purchased.

Audience size applies when an end product is for Broadcast use, be it traditional television or radio or online substitutions of these. For a full definition of Broadcast see “What is the difference between streaming video and online broadcast” FAQ. The size of the audience you are allowed to broadcast to may be limited depending on the Music License you purchased.

Views and impressions apply to non-Broadcast end products displayed on the web, and are a measure of how many visitors have seen or played your end product. None of our licenses place any restrictions on page views or impressions.

Example: Your home video uses music licensed under the Music Standard License. You upload it to a user-generated video-sharing platform, and goes viral with over 1,000,000 views. Relax and enjoy the fame, you’re still covered by this license.

What is the difference between streaming web video and online broadcast?

Our Music Licenses define Broadcast as:

(a) Traditional television or radio broadcast (e.g. terrestrial, cable or satellite TV, broadcast radio); or

(b) Mobile or online substitutes for traditional television or radio broadcast (e.g. mobile TV, IPTV (streaming TV or video-on-demand), streaming radio)

We consider online broadcast to include online content services which distribute professional, syndicated Broadcast content, such as Netflix, Hulu, or other internet television providers.

Streaming web video is everything else, including videos uploaded to your personal or business website and on user generated content networks such as YouTube or Vimeo.

All of our Music Licenses including our base Standard Music License allow for streaming web video. With Broadcast use however, you’ll need one of our Broadcast Licenses, and there may be limitations on your allowed audience size depending on which one you choose. There are no audience size limitations for non-Broadcast streaming web video.

How do I know my Broadcast audience size?

If you are using a music track in a Broadcast project, simply ask your client or producer what their intended audience size is for the production, meaning the maximum number of people the Broadcast has the potential to reach.

As a general rule of thumb, an audience size up to 1 million tends to be more for local and hyper-targeted broadcasts, 1-10 million is more on the regional-to-national scale, and above 10 million is typical for national and international broadcasts. Please note this may vary depending on your location and target market. In some places, this audience size measure is similar to the broadcast DMA.

Do I need to pay a performing rights organization (P.R.O.) if my end product containing Thorntree and Walker music is publicly performed or broadcast?

For the vast majority of buyers and end uses, typically no, you shouldn’t need to worry about any additional performing rights fees.

Some Thorntree and Walker music is registered with a P.R.O. and other music is not. For all music, please be aware that different countries and P.R.O.s may have different rules and criteria, so if you are unsure whether your project and use is considered to be public performance, or whether you may be obligated to pay additional performing rights fees, you should contact your local P.R.O. for more information.

For more info about P.R.O. and Non-P.R.O. music on Thorntree and Walker, please see our Help Center article Buyer’s Guide to Performing Rights Organizations and P.R.O. Music.