Thorntree And Walker Blog

DIGITAL MARKETING TRENDS FOR 2020

DIGITAL MARKETING TRENDS FOR 2020

There is no doubt that digital marketing is a constantly shifting landscape, with each year bringing new trends to the table. In the last year or two alone, we have seen the rise of AI that has opened up the digital space to offer a far greater level of customization...

LET’S GET EMOTIONAL

LET’S GET EMOTIONAL

“Where words fail, music speaks.” ― Hans Christian Andersen According to the Harvard Business Review, the familiar Intel "Bong" is played somewhere in the world once every five minutes. The simple five-note tone, along with the memorable slogan—"Intel inside"—has...

CREATING YOUR BRAND SOUND IDENTITY

CREATING YOUR BRAND SOUND IDENTITY

Sound and music is one of the most undervalued elements in a marketers arsenal by which to affect shopper and consumer behavior. We have 5 traditionally recognized senses - sight, hearing, taste, smell, and touch. Sight and sound are arguably the two most important...

SOUND MARKETING

Sound is one of the most underrated and underused marketing levers in today’s fast paced business environment. Yes businesses use sound and music in marketing elements, but it is not used in the same strategic manner as visual elements. Take for example a basic...