by Thorntree & Walker | Oct 25, 2019 | Marketing and Music
There is no doubt that digital marketing is a constantly shifting landscape, with each year bringing new trends to the table. In the last year or two alone, we have seen the rise of AI that has opened up the digital space to offer a far greater level of customization... 
by Thorntree & Walker | Oct 4, 2019 | Marketing and Music
“The earth has music for those who listen.” Whilst many brands use music across many channels, few brands capitalize on the true value of connecting with their audience through music. Music is arguably the most powerful tool to connect with or evoke... 
by Thorntree & Walker | Sep 20, 2019 | Marketing and Music
“Where words fail, music speaks.” ― Hans Christian Andersen According to the Harvard Business Review, the familiar Intel “Bong” is played somewhere in the world once every five minutes. The simple five-note tone, along with the memorable... 
by Thorntree & Walker | Sep 6, 2019 | Marketing and Music
Sound and music is one of the most undervalued elements in a marketers arsenal by which to affect shopper and consumer behavior. We have 5 traditionally recognized senses – sight, hearing, taste, smell, and touch. Sight and sound are arguably the two most... by Thorntree & Walker | Aug 23, 2019 | Marketing and Music
Sound is one of the most underrated and underused marketing levers in today’s fast paced business environment. Yes businesses use sound and music in marketing elements, but it is not used in the same strategic manner as visual elements. Take for example a basic... 
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